Catheter Related Infections A Problem? – WTF?

Here’s a novel idea…

Why don’t you try to reduce hospital acquired infections with campaigns that actually work?

Too often, hospitals and healthcare organizations just pump out generic posters, corny phrases on stickers, and plant some “champions” among us to try to motivate us. But generic messages only add to the Sign Fatigue we all experience. (Kind of like those annoying banner ads on web pages. After a while, we don’t even see them anymore.) Plus, we’re always a little cautious… can’t be too racey… can’t be too controversial… don’t wanna rock the boat… what would marketing say? or worse, what would legal say?

Well, sometimes you just have to say, “WTF?” (Why The Foley?)

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